Queen Blanket
By Hedvig Jenning
“It started with the idea of wearing a blanket, pulling it around your shoulders at the
summerhouse, on long walks in the countryside, or standing outside a bar drinking a beer when
the evenings turn cold. Wrapping up in a blanket reminds me a little of children playing dress
up – turning themselves into a pirate or an imaginary hero.
So we made the blanket – not just for wearing. If you prefer your blankets on the couch, the bed,
or spread out on the grass in the park, that’s okay too. We chose tartan, one of my favourites. It is
a traditional fabric that represents the aristocratic order, royals and the military. But it’s worn by
establishment rebels too, like the punks. I like that play on contrasts. And I like to think of the
alpaca who give us wool, wild and free, watching the sun set over the Andes.”
- Bengt Thornefors, co-founder
A Blanket To Be Worn
Magniberg introduces the Queen blanket, woven in pure baby alpaca, known as one of the world’s finest wools, super soft, luxurious and lightweight.
The Queen blanket is available in 12 modern tartans, a fabric that represents both Magniberg’s fascination with classical norms and breaking the rules.
In the brand’s tradition of working with friends, the Queen campaign is shot by the Swedish photographer Hedvig Jenning, whose portraits subtly but playfully contrast the intimacy and softness of the Queen blanket with sharp suiting worn by the models.
The Queen Blanket
The blanket is designed in Sweden and produced in Peru, at a factory expert in alpaca.
Magniberg has sourced wool from a herd that roams free in the alpaca’s natural habitat high in the Andes.
Once a year the alpaca are shepherded for humane shearing. The rest of the time they live as nature intended, wild and free.
