Amalfi & Ischia
-
-
Photography: Elizabeth Heltoft
Amalfi & Ischia, July 2023
This summer (2023), Magniberg is launching – Lover – a new Beach Towel Collection made to fit a group of friends and family on the beach, pool side or wine and dine picnic. -
-
-
The name for the new collection derives from the 1978’s song and music video "Automatic
Lover" by Dee D. Jackson, a song that is an integrated part of the office playlist at the studio in
Stockholm.
Bengt Thornefors, Co-founder Magniberg: -
“Music videos are an art genre in itself… often times I say, let’s look at music rather than just listen to it.”
-
-
-
The starting point for the Lover Beach Towel Collection was the large sized Beach Towel
(170×250 cm). Consistent with Magniberg’s philosophy of lifestyle as self-expression, every
towel bears an embossed mantra that spans across the surface in a jacquard pattern: “See Me,
Feel Me, Hear Me, Love Me, Touch Me”. -
-
-
-
Lover’s weight and feel is balanced purposely to be a beach and pool quality towel made in
100% organic cotton and are available in three sizes. Each comes in four signature colours
inspired by Jeff Koon’s artwork: Praia Green, Playa Pink, Spiaggia Red and Plage Purple.
The colour names take cue from the word ‘Beach’ in the Latin languages French, Spanish,
Portuguese and Italian. -
-
Lover Beach blanket, 170x250 cm
Lover Beach towel, 70x140 cm
Lover Play towel, 55x100 cm -
-
-
-
-
-
-
-