• Photography: Elizabeth Heltoft
    Amalfi & Ischia, July 2023

    This summer (2023), Magniberg is launching – Lover – a new Beach Towel Collection made to fit a group of friends and family on the beach, pool side or wine and dine picnic.

  • The name for the new collection derives from the 1978’s song and music video "Automatic
    Lover" by Dee D. Jackson, a song that is an integrated part of the office playlist at the studio in
    Stockholm.
    Bengt Thornefors, Co-founder Magniberg:

  • “Music videos are an art genre in itself… often times I say, let’s look at music rather than just listen to it.”

  • The starting point for the Lover Beach Towel Collection was the large sized Beach Towel
    (170×250 cm). Consistent with Magniberg’s philosophy of lifestyle as self-expression, every
    towel bears an embossed mantra that spans across the surface in a jacquard pattern: “See Me,
    Feel Me, Hear Me, Love Me, Touch Me”.

  • Lover’s weight and feel is balanced purposely to be a beach and pool quality towel made in
    100% organic cotton and are available in three sizes. Each comes in four signature colours
    inspired by Jeff Koon’s artwork: Praia Green, Playa Pink, Spiaggia Red and Plage Purple.
    The colour names take cue from the word ‘Beach’ in the Latin languages French, Spanish,
    Portuguese and Italian.

  • Lover Beach blanket, 170x250 cm
    Lover Beach towel, 70x140 cm
    Lover Play towel, 55x100 cm

  • Explore Lover here