The Queen blanket
Magniberg introduces the Queen blanket, woven in pure baby alpaca, known as one of the world’s finest wools, super soft, luxurious and lightweight.
The Queen blanket is available in 12 modern tartans, a fabric that represents both Magniberg’s fascination with classical norms and breaking the rules.
In the brand’s tradition of working with friends, the Queen campaign is shot by the Swedish photographer Hedvig Jenning, whose portraits subtly but playfully contrast the intimacy and softness of the Queen blanket with sharp suiting worn by the models.
The blanket is designed in Sweden and produced in Peru, at a factory expert in alpaca.
Magniberg has sourced wool from a herd that roams free in the alpaca’s natural habitat high in the Andes.
Once a year the alpaca are shepherded for humane shearing. The rest of the time they live as nature intended, wild and free.
![](http://magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_2400x.jpg?v=1675756990 2400w, //magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_2200x.jpg?v=1675756990 2200w, //magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_2000x.jpg?v=1675756990 2000w, //magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_1800x.jpg?v=1675756990 1800w, //magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_1600x.jpg?v=1675756990 1600w, //magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_1400x.jpg?v=1675756990 1400w, //magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_1200x.jpg?v=1675756990 1200w, //magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_1000x.jpg?v=1675756990 1000w, //magniberg.com/cdn/shop/files/campaign_Queen_blanket_710000_605_2_800x.jpg?v=1675756990 800w)
Photography by Hedvig Jenning, Stockholm 2022.